5 Best AI assistant tools to personalise buying experience in e-commerce

June 2, 2022 |
By Juha Sulkakoski
Small and medium-sized webshops often don’t have the luxury of having a sales team to support and sell to their customers. This is where AI shopping assistants come in, to provide a more personalised buying experience that can boost conversions. Klarna released interesting study about how post Covid raised the demand of personalised service on […]

Small and medium-sized webshops often don’t have the luxury of having a sales team to support and sell to their customers. This is where AI shopping assistants come in, to provide a more personalised buying experience that can boost conversions.
Klarna released interesting study about how post Covid raised the demand of personalised service on webshops. What happened was, that everyone went online shopping during Covid and business was booming. Now, customers have noticed that actually having personalised service is not bad thing at all. So what do they do? They go back to in store shopping to get that service -feeling they missed in webshop.
Klarna stated: “In 2021, e-commerce made up only 19.1% of total U.S. retail sales, even despite the pandemic. Klarna conducted research to discover what the pain points were. According to its January 2022 study, 68% of U.S. consumers said they shopped in person once a week, and 58% of U.S. shoppers said in-store shopping was a better experience. The main reasons they said in-store shopping was better was social interaction, and better service. Meanwhile, 78% of U.S. consumers said retailers should invest in new technology, while 45% stated they wanted more personal product recommendations, and 40% wanted personalized services.”

 

Read again: 45% stated they wanted more personal product recommendations, and 40% wanted personalized services!?

What is going to happen in the future of E-Commerce?

According to CB insights:

“Shopping online is now part of everyday life. Consumers expect a few clicks will get them what they want delivered to their homes in just a couple of days — or even a couple of hours. These promises of simplicity and speed, alongside pandemic- induced shifts to online shopping, have accelerated e-commerce growth over the last few years. Globally, retail e-commerce sales are set to grow at a 10% CAGR to top $7T in 2025, according to CB Insights’ analyst consensus.

At the same time, the concept of “online shopping” is expanding, as the rise of the metaverse and shared virtual spaces transforms how consumers interact with people and businesses. In the not-too- distant future, shoppers may be able to craft entirely personalized digital shopping experiences — from consulting with virtual advisors, to customizing physical and virtual goods, to seamlessly moving between devices and platforms. Already, retail execs are turning their attention to enhancing the e-commerce experience via personalization, immersive tech, and more.
  • Retailers and brands will sell across borders more efficiently, as machine learning could cut back on specialized language needs.
  • Digital human assistants or advisors will boost inclusivity. Digital specialists will shift their appearance or style and modulate their tone based on what they sense from consumers. They will instantly adjust to users’ specific visibility, language, or other accessibility needs.
  • Chat commerce will expand to more platforms. Messaging platforms like Discord are now destinations for meetings, community events, movie-watching, and more. Brands can build their own communities, called servers, which could integrate chat commerce.
  • Voice-only assistants could rise in importance as they integrate with more devices. Amazon’s Alexa, for instance, is broadening its integration with smartwatches, opening yet another channel to enable easier buying.”

What does this mean for you, webshop owner?

Webshop owners need to adapt new ways to serve their customers to succeed. Those who have people and resources, they can set up an online sales team to support and sell to their customers. Unfortunately majority of SME webshops dont have this luxury. AI boosted Shopping assistants are popular way to build conversion and better customer experience. They are also way more cost effective than using real humans.

 

5 best tools for small and medium-sized webshops

Here are our top five tools that will help in personalising buying experience and boost sales.

1. Upsy Shopping Helper

Upsy Shopping Helper is an Ai-base sale assistant. Upsy help your customers shop more easily and find what they want. The platform uses algorithms to automatically show customers the most relevant products from the webshops catalog. It also offered daily deals and new arrivals to your customer. It guides the customers through their full shopping journey from discovery to answers most common customer service questions.

    1. Key Features:
      • Search product.
      • Upsell.
      • Cross-sell.
      • Pop-ups and other personalising features
      • FQAs bots
    2. Target users: SME webshops, Woo-commerce, Magento, MyCashFlow
    3. Price: Starting from 495€ month

What makes the Upsy Shopping Helper stand out from other tools is the pop-up feature that displays an image. This creates more engagement. This unique feature delivers  an exquisite experience for customers, as if they are interacting with a real sale assistant in a physical shop. Visit our pricing page and connect with us for a personalised demo.

2.Nosto

Nosto is an AI-powered Commerce Experience Platform designed for ease of use. It helps retailers to build, launch and optimize 1:1 omnichannel commerce experiences without the need for dedicated developer resources.

    1. Key Features:
      • Category Merchandising
      • Product Recommendations
      • Content Personalisation
      • Segmentation & Insights
    2. Target user: Shopify, Magento
    3. Price: Various plans and pricing for all types of customers, Contact their team to get a quote.

3.Klevu

Klevu is an  AI discovery suite includes site search, navigation, merchandising and personalisation powered by real-time buyer intent

    1. Key Features:
      • Smart search
      • Smart Recommendations
      • Personalisation Engine
    2. Target user:  Magento, Shopify, BigCommerce, Salesforce Commerce Cloud
    3. Price: Various plans and pricing for all types of customers, Contact their team to get a quote.

4.Suggestr

Suggestr is a self-serve, no-code personalisation solution for the 20M+ e-commerce brands that sell on platforms like Shopify.

    1. Key Features:
      • Upselling
      • Bundling
      • Cross-selling
    2. Target user: Shopify only
    3. Price: $29/month – stores with monthly sales up to US$ 50,000 $199/month – stores with monthly sales between US$ 100,000 and US$ 200,000

5.Coveo

Coveo is a software-as-a-service (SaaS) search engine, powered by artificial intelligence based in Quebec, Canada. The Coveo Relevance Cloud offers solutions for e-commerce, customer service, digital workforce, and website search.

    1. Key Features:
      • Intelligent search
      • Recommendations
      • A/B testing
      • Cart Abandonment Recovery
    2. Target user: Oracle Commerce,SAP Commerce, Salesforce, Magento,
    3. Price:
      $600/month – Basic package (A search engine for a single site, product catalog, or intranet)
      $1,320/month- Pro package (A search engine for a multi-site, multi-source digital experience)

Conclusion

The world of technology is changing at an alarming rate, and it’s clear that AI-powered shopping assistants are becoming more and more popular as a way to boost conversions and create a better customer experience.

If you want to learn more about how to personalise your customer experience, we’re happy to show you how our technology can help you take your business to the next level.

Book our demo today so that we can get started!