Picture this: you have a physical store, bustling with customers. Your staff is busy helping clients, offering advice, answering queries, and nudging them gently toward the checkout. Now, how do we replicate this personalized service in e-commerce? That’s where a shopping assistant for a webshop comes into play.

What is a shopping assistant for an online store?

A shopping assistant, often referred to as an online personal shopper or virtual shopping assistant, is a cutting-edge technology that is designed to guide shoppers through their online buying journey. This tool provides support to shoppers by addressing their queries, suggesting products based on their preferences, and facilitating a smoother, more seamless shopping experience.

3 common types of shopping assistants: Chatbots, AI Shopping Assistants, Live Chat

Though all shopping assistants share the common goal of making online shopping a smoother ride, they come in different forms, each sporting unique attributes. Here are 3 common types of shopping assistants in the market

  • Chatbots
  • AI Shopping Assistant 
  • Live chat 



These handy helpers are the elementary forms of online shopping assistants. They’re primed to respond to frequently asked questions, dish out product details, or guide customers through the checkout process. They’re like the multi-tasking superstars of the customer service world, offering instant responses and tackling routine customer inquiries.


However, their strength lies within their pre-programmed boundaries. They aren’t equipped to understand intricate queries or learn from customer interactions, which is where AI shopping assistants step up to the plate.


AI Shopping Assistants  

These are the advanced-level players in the shopping assistant league. Backed by artificial intelligence and machine learning, they provide a more dynamic, engaging shopping experience than chatbots. They’re able to decipher complex queries and offer solutions custom-made for each customer.


They’re more than just assistants, they’re learners. Every customer interaction is a learning opportunity for them. They use this to refine their recommendations and responses, making shopping a more personal and enjoyable experience with each visit.


Live Chat 

Live chat is the perfect blend of human touch and technological convenience. It allows customers to interact with actual human assistants, making sure they receive the best of personalized service. They’re the go-to solution for complicated queries or situations that need a human’s discerning judgment.

However, being human-operated also means they have limitations. They can only manage a limited number of inquiries at a time, and their availability might be restricted to certain hours. But despite these limitations, live chat brings a priceless human element to online shopping, especially for complex products or high-stakes purchases. 


  Chatbots AI Shopping Assistants Live Chat
Availability 24/7 service, no wait times 24/7 service, no wait times Limited to agent availability
Scalability Can handle multiple queries simultaneously Can handle multiple queries and can make personalized product recommendations simultaneously Limited to the number of live agents available
Personalization Limited, mostly based on preset scripts Highly personalized, can learn customer preferences and provide tailored recommendations Highly personalized, human touch
Cost Lower costs in long term due to automation Lower costs in the long term due to automation Higher costs due to the need for human agents
Speed Instant responses Instant responses and recommendations Dependent on agent’s typing speed and availability
Understanding Complex Queries May struggle with complex queries or out-of-context requests Better at handling complex queries but might still face issues with very specific or out-of-context requests Can understand and address complex queries due to human involvement
Flexibility Limited flexibility in responses Greater flexibility due to learning algorithms, but still limited compared to humans The highest flexibility can adapt to unexpected questions or situations
Mistakes Can provide incorrect information if not programmed properly Can provide incorrect recommendations if the algorithm isn’t accurate Can also make mistakes, but can correct them in real time and provide explanation


For SME webshop owners, an AI shopping assistant is a reasonable option. It does not eat up your cost as much as live chat and it works both as a sales- tool and as a customer service support. Let’s dive deep into AI shopping assistants and compare them with a chatbot


What is an AI Shopping Assistant?


An AI (Artificial Intelligence) shopping assistant is a technologically advanced version of a standard shopping assistant. Powered by AI and machine learning algorithms, these assistants can learn from customers’ behaviors, preferences, and interactions to provide a highly personalized and seamless shopping experience.

By 2028, the worldwide AI in the retail industry is expected to reach $24.1 billion at a compound annual growth rate of 24.4%


How Does an AI Shopping Assistant Work?


AI shopping assistants operate based on a blend of technologies including machine learning, natural language processing (NLP), and data analytics. Let’s take a closer look at how these components work together:

Illustration showcasing the functions of an online shopping assistant for webshop owners in e-commerce

  1.   Learning from Interactions: Every time a customer interacts with the AI assistant – whether they’re browsing products, making a purchase, or even returning an item – the assistant records and learns from these interactions. This information helps the AI understand the customer’s preferences, allowing it to provide more personalized recommendations in the future.


  1. Natural Language Processing (NLP): NLP enables the AI assistant to understand and respond to customer queries in a human-like manner. Whether a customer types a question or uses voice commands, the AI can comprehend the request and provide a relevant response or action.


  1. Data Analytics: AI shopping assistants can analyze vast amounts of customer data in real time. This analytical capability enables the assistant to identify trends, predict customer behavior, and make accurate product recommendations. It also allows the AI to alert you about potential inventory issues or opportunities for sales and promotions.


Exploring the Variety: Common Types of AI Shopping Assistants For Webshops 


AI shopping assistants come in several types, each designed to address the specific needs of customers and enhance their shopping experience. Let’s delve into a few popular kinds of AI shopping assistants and their applications.


1.Virtual Try-Out Assistants: The New Dressing Room


Certain innovative platforms are now equipped with a tool called ‘Choose My Model’. This AI-powered tool uses the prowess of computer vision technology, letting customers experience how an outfit would look on them without physically wearing it.


Fashion brand Rebecca Minkof found that 65% of visitors were more likely to place an order after interacting with AR. 


Imagine the convenience. No more guesswork about sizes or fit. You can virtually see how the garment drapes your form. This not only instills confidence in your purchase decision but also reduces the chances of product returns due to unfitting clothes.


2. AI Sales-Focused Shopping Assistants


Some AI shopping assistants are primarily focused on sales, aimed at promoting products in a personalized manner. Upsy is an excellent example of this. It understands customer behavior, their likes, and dislikes, and recommends products accordingly.


Instead of bombarding customers with random product suggestions, Upsy ensures that the recommendations are aligned with the customer’s interests. This makes the shopping experience not only more pleasant but also more efficient. Customers are likely to spend less time browsing and more time purchasing, increasing your store’s conversion rate.

showcasing the AI-powered online shopping assistant, enhancing the e-commerce experience for online shoppers


AI Shopping Assistants Meet Chatbots 


With advancements in AI, online retail is being transformed through features like ‘Ask Klarna’, integrated with chatbots such as OpenAI’s ChatGPT. This innovative blend is revolutionizing how consumers interact with e-commerce platforms by offering smart assistance capable of comprehending complex consumer queries.


For instance, a user may ask, “What should I wear to a wedding in Santorini in July?” By deploying advanced algorithms, these AI-enabled chatbots interpret the request, factor in user preferences, and deliver tailored recommendations. This convergence of AI shopping assistants and chatbots like ChatGPT is redefining online shopping experiences, positioning platforms as comprehensive shopping destinations.


Illustration of Karana, your personal shopping assistant, optimizing the online shopping experience  

4 Benefits of shopping assistants for Webshops 


Online Shopping Assistants as a salesperson for online store


Artificial Intelligence (AI) has brought a paradigm shift in the way we perceive online shopping assistants. The latest crop of these assistants, powered by AI, are capable of understanding complex customer intentions, making recommendations based on past purchases, and even predicting future shopping trends. AI elevates the shopping assistant from a mere query resolver to a personalized shopping guide.


Effortless Navigation with an AI Shopping Assistant


Many visitors leave e-commerce websites without making a purchase due to overwhelming options or unclear product descriptions. An online shopping assistant simplifies this journey. It intelligently categorizes products, streamlining the browsing process, and making shopping seamless and effortless for your customers.


Upselling and Cross-Selling: Maximizing Profits with Online Shopping Assistants


Online shopping assistants excel at the subtle art of upselling and cross-selling. By understanding customer preferences, they can suggest complementary products or premium options. This not only enhances the shopping experience but also boosts your store’s profitability.


AI Online Shopping Assistants Keep Up with the Change of Customer Preferences


Customer preferences change with time, and your store needs to adapt accordingly. Online shopping assistants continuously learn from customer interactions, updating their recommendations based on evolving customer preferences. This keeps your store dynamic and in sync with your customers’ needs.


24/7 Support: Shopping Assistants That Never Sleep


Customer service shouldn’t be bound by time zones or business hours. Online shopping assistants provide round-the-clock assistance, answering customer queries and addressing their concerns at any hour. This ensures a consistently high-quality shopping experience for your customers, regardless of when they choose to shop.


But it’s not just webshop owners who win. If you run a webshop, a shopping assistant offers big benefits for you shoppers 


Shopping Assistant for Webshops: A Win for Customers 

Reduce The Shopping Time For Customers 

A shopping assistant for your webshop makes shopping quicker. How? It gives you advice on what to buy and even finds similar items or things that go well with what you’re looking at.  This means shoppers don’t have to spend hours searching.

For example, after shopper selects their desired product and put them into the basket, the system automatically put a relevant complementary product to suggest.


Feels Like In-Store Service 

A shopping assistant creates an environment almost like shoppers are in a real store. They’re there to help, answer questions, and guide you. This makes you feel looked after, just like your shopper would in a physical store.

Bring a human touch to the E-commerce 


Shop Assistants: why webshops should invest

Online Shopping Assistants: An Investment, Not a Cost


Think of your online shopping assistant as an investment that reaps multiple returns rather than a mere operational cost. It enhances the customer experience, drives up sales, and generates valuable customer insights. Over time, it can significantly improve your store’s overall performance and profitability, offering a return on investment that far exceeds its initial cost.


Scalability: Shopping Assistants Enable Your Business to Grow


An online shopping assistant is a scalable solution that can handle thousands of visitors simultaneously. It learns and grows as your business grows, ensuring your customers continue to receive the same level of attention and service. It’s a smart investment that allows your e-commerce platform to scale smoothly.


Are Online Shopping Assistants the Future of E-commerce?


The answer is a resounding yes. As we continue to navigate the e-commerce landscape, the demand for personalized and efficient shopping experiences will only continue to grow. And that’s where an online shopping assistant steps in, seamlessly bridging the gap between online convenience and personal assistance.


Top 4 Industries Where Shopping Assistants works best 

Beauty and Cosmetics

Shopping for beauty products online can be a challenge due to the vast variety of options and the difficulty of selecting the right shades or products for one’s skin type. An AI shopping assistant can help customers navigate these complexities. By learning about a customer’s skin type, beauty preferences, and past purchases, the assistant can recommend products that meet the customer’s unique needs.


Home Decor and Furniture

When customers shop for home decor or furniture online, they often seek advice on style, dimensions, or compatibility with their existing interiors. An AI shopping assistant can provide helpful recommendations and virtually guide customers through the process, enhancing their shopping experience and increasing the likelihood of purchases.



With the rapid evolution of technology, customers often need guidance while shopping for electronics. An AI shopping assistant can provide detailed product information, compare different models, offer personalized recommendations based on the customer’s needs and budget, and answer any questions the customer might have.

Hobby Shops

Whether it’s model building, painting, or any other hobby, these specialty stores often carry a wide array of products that can be overwhelming for both beginners and enthusiasts alike. AI shopping assistants can help guide customers towards products that match their interests and skill levels, offer suggestions on related items or tools, and even provide tips and advice based on recognized patterns within the hobby community.


It’s Time to Embrace the Future


The future of successful e-commerce relies heavily on a personal touch, a characteristic that our AI Shopping Assistants bring to the table. 


By providing an in-store-like service, answering questions in real-time, and suggesting personalized products, they not only enhance the customer experience but also drive your sales upwards. As a webshop owner, it’s crucial to adapt and evolve with the digital world. 



So why wait? Join the future of e-commerce today. Experience the power of our AI Shopping Assistants and witness a transformative boost in your webshop’s growth and customer satisfaction. To get started, feel free to contact us at Upsy. Let’s embark on this revolutionary journey together